In creating a multi-layered social campaign to keep the spirit of discovery alive, we Utilized 8 films from an immense catalog of over 100 titles, thus producing "The hunt". Users were given a clue each week on the READY PLAYER ONE's Facebook page and encouraged to hunt for A CODE hidden on another Film's Facebook page.
Easter Egg Hunt Announce
Gremlins
CLUE
MASH-UP
BEETLEJUICE
CLUE
MASH-UP
A NIGHTMARE ON ELM STREET
CLUE
MASH-UP
THE IRON GIANT
CLUE
MASH-UP
THE SHINING
CLUE
MASH-UP
BATMAN
CLUE
MASH-UP
EXCALIBUR
CLUE
MASH-UP